Generate more Leads

The first stage in the buyer's journey is awareness. 

Prospects become aware of your brand through your marketing team’s inbound or outbound activities. 

Inbound marketing allows you to be discovered when a buyer comes looking. It’s content from your website or posts from your social media accounts. It’s the results when someone Googles, Bings, or searches for your solutions. It points to your website. It’s your organic traffic. 

Outbound marketing is when you decide to go after potential buyers. It’s digital advertising on social media, search engines, or display networks. It’s event marketing, purchased lists, content syndication, or flyers. It comes with a cost. It also funnels people to your website. It’s your inorganic traffic.

Whether organic or inorganic traffic, your website has to be optimized for lead generation. A way to turn anonymous and cookied visitors into captured leads through forms and chatbots.

All the new leads you generate need to be tagged with data on how they were captured. This is the lead source or the first touch in an attribution model. It will allow you to understand the right mix of inbound and outbound marketing that works with your audience.

Amilliat uses best practices for web development, SEO, and generative AI to help with your inbound marketing. We’ll optimize your digital ads, do the design work for your collateral, and help you with your outbound strategy. 

We bring traffic to your website. And convert them to leads. 

You’ll have the data you need to help you make decisions on where to spend your marketing dollars to generate more leads.