Marketers often report on metrics like impressions, opens, clicks, visits, and registrations. Numbers that you find in the tools you use to serve ads and emails, update websites, or run webinars. In a vacuum, they all measure performance but not how they impact pipeline or revenue.
Attribution allows you to measure every single marketing dollar you spend. By channel, campaign, piece of content, employee's salary, or the agency you hire.
You'll be able to create reports that use UTM values, as filters, to answer any of your marketing ROI questions. Get help today building a custom attribution solution that meets your exact business requirements.
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